What does my little pony have to do with marketing

Do you know who your audience is? With so much of the buying process taking place on-line its not always apparent exactly who we are talking too.

Looking at the example of Hasbro and their product range My Little Pony, it was not until the relaunch of the both the toys and the movie that they uncovered the unlikely audience of males aged 13-35. They were later known as the “Bronies”.

Understanding our audience is essential to creating the right kind of content to inspire,entertain, and inform our prospects. The Hasbro story is one of many where brands find out about audiences using there products and services in ways they could not have imagined.

Even for authors who use Amazon as the distribution method never actually get the names of the people who purchase their book, unless they leave a review and even then the information is limited.

How important is it to you to understand your audience and how valuable would be to have the names and locations of them?

This is why as marketers we create landing pages with forms for people to complete in exchange for white papers and ebooks.

However the challenge is ensuring that the content you are offering is valuable enough for the audience to want to exchange their personal details for.

This is where we assist that process by A enabling you make landing pages really easily and B enabling social sign-in as an alternative to manual forms to reduce the friction between trading information for valuable content.

It gives us great pleasure to see someone really get it right with our service and generate a ton of leads and adding value to there audience with amazing content.

We would love you to do the same which is why we have a free forever account where you can have a single campaign for your next piece of valuable content and discover who are your audience and what surprises might you find? Let us know would make for a great blog post.

You can claim your free account today by clicking here and if you want to use your own landing pages and still use the virally technology then drop me a line to discuss further at [email protected]