It’s a lot easier to market your business when you have handy tools, and believe it or not, some of the greatest tools are free.
I’m always raving about Canva, everybody knows I love it. But it really is a fantastic tool that’s free! You can create awesome blog graphics, presentations, infographics and more with very basic skills required. They are just about to release Canva for Work, read more about it here.
Canva has only been around for 20 months but has already grown to a whopping 2.8 million users. If that’s not proof enough, then I don’t know what is.
Sending out email campaigns has never been easier than it is with MailChimp. With preset templates that are easily customisable, it’s a great way to create and send a polished email campaign to your audience. Although it has their stamp at the bottom on the free version, it doesn’t look unprofessional like most.
Scheduling your posts is vital to create an effective Social Media campaign, and Buffer is simple to use and is also free. All you need to do is write your post, schedule it, and boom you’re done. You can have 4 accounts on the free version with 10 different posts scheduled at once. Once you have put all of your content into Buffer, you can click the analytics tab and reschedule your old posts in the click of a button (okay, two, but it’s still quick).
As buffer shortens your link, you can see on your analytics how people find your website or blog posts.
I love blog topic generators as I often get an idea from there and put my own twist on it. Hubspot’s own topic generator is awesome, you put in three nouns that are relevant to your industry and it creates lots of topics for you to write about. Some of them don’t make sense, but on the whole, the tool is very helpful.