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How to survive the current crisis and leverage your business

By Jonathan Amponsah CTA FCCA, The Tax Guys


It has been quite a sight to see people visiting ‘non-essential’ shops as they’ve reopened.  However, many businesses are still closed and plenty of people will remain furloughed until the autumn. ‘Business as usual’ is still a long way off and many business-owners will be concerned about survival in the continuing uncertainty.


Let’s look at some ways to survive and leverage your business.  I’ve included links to some free templates, tools, white papers and resources to help you save masses of time and reduce your stress-levels as you find a path out of the crisis.


Financial Survival Action Planner


You will need some form of action planner that covers areas in your business to review, as well as a checklist on all the support from the government and how it applies to you.


I suggest creating a spreadsheet and listing all the grants, loans and deferred payment options available to you.  The take a look at where you can save money (tax, rent, staff, agreeing longer payments terms with suppliers etc.) and where you can make more money (new business ideas, speeding up customer payments etc.) and then review your tangible assets – is there any way to leverage those?


To save time, you can download the ‘Peace of mind financial action planner’ here:  This contains a Financial Survival Checklist and the Government Stimulus Planner. Grab it and work through the 16 areas with your accountant.

Applying for government help


Ask your accountant about what help is available to you. Make a list of the options and then work through them to see where you qualify.


For example, if you’re sole trader/freelancer there is a grant available. It’s important to understand your own financials and the rules of the scheme before applying. If you are eligible, you’ll have received a letter from the government. This scheme opened on the 13 May 2020 and you need to register for an online account and prepare to file the claim. It’s worth getting help from your accountant as you need to get your paperwork right – not just on the claim, but on your tax returns too.


Similarly, if you run a limited company (including one-man band companies) there is help available. And these keep changing, so please watch out for the dates and deadlines. Go through your finances and the government support available to make sure that you get the necessary paperwork right when making a claim (this could include furlough paperwork and board minutes). Again, speaking to your accountant can make this easier and ensure you include everything necessary for your business in your plan.


You will find both action planners and furlough paperwork templates here:


Cut costs wisely


In times of crisis, resist the knee jerk reaction to cut all costs immediately because this can actually cripple your business. So do approach this with some consideration and financial analysis.


Even where you have no income coming in for, say three months, unless you plan to close your business, there are some expenses you may consider to leave alone or even increase when your competitors are cutting back (for example, smart marketing).


We have one client who ramped up their marketing at the start of lockdown (despite clients cancelling and the signs indicating that there were tough times ahead) and found that they almost doubled their business as a result plus they have a large number of warms leads for later in the year too.  So, think carefully – is it time to ramp things up rather than cut back?


If you need to cut costs, create a spreadsheet with all your expenses and then look at each in turn and see where you can cut back. A few small cuts can make a big overall difference and will often be less damaging to the business than one or two very large cuts.  Ensure you understand your cashflow and what ‘target’ you need to reach in order to survive. This will ensure you cut enough, but not too much.


You can read more about cost cutting here;


There is also a cost reduction exercise and savings tool (excel template) that you can use to save time and money here:


Cashflow Forecast


Once you’ve reduced your costs and you know where your income will come from in the next 6-12 weeks (including income from the government), you now have a 12week cashflow forecast in place. This will give you some peace of mind, at least for the time being. This document is the basis of your business going forward. Stick to it. If you’ve decided to cut some costs, make sure you cut them. If you’re going to ramp up the marketing or add a new service – do so as soon as you can. You need to follow the decisions you made when creating the forecast – or it very soon becomes a work of fiction!


To save you time creating your own, especially if you’re not using an online accounting platform, you can download an integrated cash flow forecast tool here:  It’s called Time Saving Tool to project income-expense and cashflow.


Areas for tax saving


Did you know there are at least 10 areas to save tax during a pandemic? Ask your accountant about these 10 areas to see if you qualify for any:


  1. Negligible Value Claim (Get a tax refund if an asset you purchased has gone down in value)
  2. Normal Loss Relief (Generate a tax refund from last year)
  3. Terminal Loss Relief (Generate a tax refund from the last 3 years)
  4. Company closure and paying 10% tax (Don’t overpay your tax bill in this difficult time)
  5. Early tax filing (File your returns early to secure eligible tax refunds)
  6. VAT bad debt relief (Reclaim any VAT you’ve paid on bad debt)
  7. Realising capital losses (If an asset you hold has gone down in value, consider selling it)
  8. Passing assets to the next generation (If an asset you hold has gone down in value, consider passing it on)
  9. Transferring assets at low values (If an asset you hold has gone down in value, consider transferring it to, say, your company)
  10. Research and Development Tax Credit (Are you missing out on generous tax cuts? Would your new business re-invention lend itself to tax a refund?)


Restore income by adapting your Business Model


Successful businesses are always adapting, leveraging and taking advantage of new commercial opportunities. This has never been truer than in the current situation. You may have heard of businesses taking their goods and services to their customers at homes or adapting and taking their products and services online. Restaurants that didn’t offer take-away service or delivery, now do. Spas are selling their exclusive creams and serums direct to their customers. How can you adapt your business to “make lemonade out of lemons”?


Attract customers by looking at demand now


There are certain products and services that are being consumed at high levels right now. Cycling is a good example of this, with sales of bicycles and accessories seeing a massive increase. Others that will come into their own as lockdown eases. How can your business solve some of the current pressing problems posed by the pandemic? If you’re a services business, can you productise parts of what you do and sell these at a reduced price for now? For example, a psychologist can create a five-step programme to help improve the mental wellbeing of business owners, or help your staff build resilience?  Or maybe you can run your craft workshops online via a platform like Zoom? Post out the craft items beforehand and then everyone logs on and makes together.


Generate revenue by anticipating future problems and trends


Even after lockdown is fully lifted, it’s unlikely business will ever be quite the same again. The way we do business has changed and some of those changes are here to stay – at least for the short to medium term. For example, social distancing and increased hygiene awareness. If you run construction or space consulting business, how are you preparing now to help businesses solve these challenges in the workplace? If you’re an accountant, how would you support businesses in the coming months when they have to pay back all their deferred taxes? And if you’re a marketer, how are you preparing your clients with the right messaging to market their business successfully?


A great way to be inspired with new ideas about how to adapt your business and spot the upcoming trends is to look at what other successful businesses have done. How did they approach it? What did they do? Read business books and good news business stories to be inspired or you can download a white paper here: which covers ways to leverage your business based on 16 UK companies taking advantage of new commercial opportunities.


Though all of this remember to look after yourself. A healthy business needs a healthy leader at the helm.



Jonathan Amponsah CTA FCCA is an award-winning chartered accountant and tax adviser who helps improve businesses.  He is the CEO of The Tax Guys.