# 1 Break out of your comfort zone
Attending forces you to break out of your comfort zone
It’s easy to watch a webinar/podcast from the privacy of your office, you don’t have to make small talk while your video loads
Some of us are born networkers but for many live events and other people can be a challenge. But breaking out of your comfort zone is just what is needed to – Break out of old ways of thinking
# 2 There’s nothing like being in a room of like- minded people
When you sit in a room you will discover that you are not alone in experiencing the various challenges within your business. Or wanting to improve your skills and bring something back to your business.
Other people who are willing to take time away from the office to learn something new
Other people who want to ‘better’ themselves
That energy is lacking in all online learning channels regardless of chatter around a hashtag
# 3 Sharpen the saw
Sometimes you must take a break from the ‘work’ of your work to sharpen your skills.
A dull axe won’t cut a tree nearly as effectively as a sharp one
You will always return from a conference with new ideas and approaches that will make you more effective and efficient at work
#4 Meet experts and leaders face to face
Having the opportunity to be in the same room as them and want to listen about how they approach their business is a great experience and one that you can only benefit from.
To understand how leaders in business approach and overcome challenges are greatly improved when you’re sharing the same space.
#5 Networking opportunities
This is where you mingle, form new relationships and strengthen existing ones. Over a bacon roll, coffee or lunch. You may meet the perfect prospect and find yourself sitting next to your very next customer. And if you don’t go your competitor will be sitting in your seat.
#6 Learn new tools
Meet the exhibitors and you could find solutions that you haven’t seen yet. Applications or services that make us better, faster or different from our competitors.
Nothing is better than getting a hands on demonstration or asking questions that are specific to your business
#7 Have FUN
Not to be left off conferences are fun. Live events with other people are FUN. You don’t have to be the best networker to make some amazing connections and even more amazing friends!