Why NOW is the time to invest in your brand
It’s been a tough year for pretty much every business going. Healthcare and construction aside, the rest of us have had to learn to work remotely, rely on technology, adapt to contracts being put on hold and accept that workers/contractors/suppliers and clients are not available like they used to be.
But out of the challenge comes opportunity and there has never been a better time to adapt, reimagine and reposition your business. And that means your brand.
A brand is not a logo, nor a strap line. It is the feeling and perception that all stakeholders have in association with your company. It requires cultivation and care, research and analysis, understanding of all stakeholders and drivers, precise strategies and careful implementation.
As many of us wait eagerly for the various dates in April, May, June to start the roadmap to normality post-pandemic, the window is closing to make a real impact to your brand, your business and its goals with this ‘new world’ in mind.
What have we learned?
What should businesses take forward?
Calvermont is a strategic brand and communications agency that gains a quick understanding of businesses, their audiences, their perceptions and challenges, and their opportunities. We deliver brands that inspire, engage and last, and we work quickly and smartly to ensure business change is effective and optimises timing.
Get in touch to see how we can help you.
Blog by Laura Gibson Calvermont