15 Reasons to Use LinkedIn for Business
There are online tools that are essential to online marketers, business owners and online entrepreneurs. One of those is LinkedIn. What makes LinkedIn so crucial these days is because it has everything for anyone who wants to grow their online presence, promote products or services even before they have been officially released in the market and create new opportunities for your business. LinkedIn is a social networking site that many people use to connect with other professionals. It allows you to stay in touch online and make new connections, but it also has uses for business marketing purposes. There are numerous reasons why you should use LinkedIn for business.
1) Use the promoted updates feature to share stories on your industry.
Advertising on LinkedIn is a great way to attract the right people and make your business visible. If you want to send messages about updates in your industry, promotions for products or services and all other types of information that may be relevant to your target market, then LinkedIn’s promoted update feature is perfect for that. You can target users with specific job titles and keywords and also be able to track the performance of each ad using their analytics tool.
2) Use endorsements to connect with more people.
Through the endorsement feature on LinkedIn, you can increase your overall profile views and gain many return visitors. You can also be sure that all of those who have endorsed you are from your target market so they will most likely become a possible client for whatever services or products you offer once they view your profile. The endorsed section of this social network site is a niche tool that’s used by many professionals worldwide, not just in business but also IT, fashion and other industries as well. By using endorsements efficiently, it will help promote awareness about what services or products you have to offer and how each one can benefit others online even if they’re just casual social media users.
3) Add posts: share content from your blog on LinkedIn to generate awareness for your online presence.
LinkedIn is a great way to share interesting content and create awareness for your online presence. You can add posts directly from your blog or website and these will be posted on your profile and also shared with the people in your professional network, which you can connect with via LinkedIn. Make sure that when you are sharing blog posts, it is relevant to the users who are following you, especially if they are customers or prospects of your business.
4) If someone is looking for a product or services like yours, he might send you a message that’s much easier than doing it on Facebook or Twitter.
LinkedIn is a business-oriented social networking website and it’s perfect for people who want to connect with other professionals in the industry. If your target clientele includes businesses, there’s a good chance that they will be found on LinkedIn as well. It provides you with an opportunity to network and find new clients by joining groups related to your industry or relevant topics such as marketing, blogging and small business. And if someone is looking for a product or services like yours, he might send you a message that’s much easier than doing it on Facebook or Twitter.
5) Use LinkedIn Ads: drive traffic to your website and increase sales.
Advertising on LinkedIn has never been easier! You can simply choose their wide range of advertising options and get started right away. If you want to send your ads directly to your LinkedIn profile, then take advantage of their sponsored update feature that will allow you to post a message about promotions or updates in your business on the site. The good thing about advertising on LinkedIn is that you can choose very specific target markets based on job title, industry and location. For example, if you want to reach people who are in marketing positions at big companies in New York, then through relationship targeting with LinkedIn Ads, the site will only show your ad to all those users who meet these criteria. You can also add an opt-in form for people who click through so they can receive updates from your company via email.
6) It will help your SEO.
It is important to note that LinkedIn’s SEO is not the same as Google or Bing. It uses a different algorithm and it will help improve your site rank in their search engine results. For example, if a user types a keyword related to your business on LinkedIn, then your website will pop up in their search results.
7) You can use it to promote your business.
Similar to Facebook, you have the ability to promote your business for an extra fee. This will allow your company page to appear at the top of people’s LinkedIn homepage while they are browsing around. One of the best ways to promote your business would be through creating video content about what your business has to offer. Even if they don’t choose to follow your page right away, this is a great way to get them interested in what you have to offer.
8) It’s attractive and not too crowded.
Compared to Twitter and Facebook, LinkedIn does not have too many posts on their feed which makes it more attractive for anyone who wants to read quality content. The site is also less cluttered compared to other social media sites, which makes it easier for you to present your business information. People will be more likely inclined to click on your company page if they are scrolling through their feed and find something interesting posted by your company.
9) LinkedIn has online groups that are reliable.
Unlike other social media sites, LinkedIn groups are created and moderated by professionals in the industry. These people will check out your profile before they invite you to join their group which makes it easier for you to network with other professionals in the same field. This also makes it more likely for you to find a new client since the group members will be able to see that you are a member of a reputable online community.
10) LinkedIn online groups are professional.
One of the main reasons why LinkedIn groups are preferred by many companies is because it’s very hard for someone to share an offensive or inappropriate photo or comment. You also know that everyone who has joined was invited by a reputable member in your industry, which means they should be knowledgeable about the topics being discussed among the group.
11) You get to know what other people are up to.
If you want to keep track of your competitors, the best way to do it is by going on LinkedIn and adding them as a connection. This allows you to see what kind of content they’re sharing online and gives you an idea about how you can improve your marketing campaign. You can also monitor the companies that they are trying to sell their products or services to. For example, if a company in your industry regularly joins LinkedIn groups and updates their status regularly then this is a good indication that they are looking for new clients.
12) It helps close sales for businesses who use it.
It’s no secret that social media sites like LinkedIn are now being used as tools by sales representatives all around the world. For example, if someone has viewed your company page and is interested in knowing more details about what you have to offer, they will most likely send out a message through LinkedIn so they can talk with you directly or ask for more information via email or phone call depending on your preferences.
13) You can learn a lot from online groups.
If you want to learn valuable tips and tricks from industry leaders, joining a LinkedIn group is a great way for you to get started. It’s also a good place to network with people who have similar interests as you do so you can share or collaborate on projects in the future.
14) You get valuable feedback from clients and customers.
One of the main reasons why online groups are so valuable is because it allows business owners to find out what their clients and/or customers think about their products or services. For example, if someone has anything bad to say about your company then other members will be able to see it too which might affect your reputation in the long run.
15) It’s completely FREE!
Yes, you read it right! Unlike other social media sites like Twitter and Facebook, LinkedIn is completely free which means you can use it without having to pay anything for their premium services. This makes it more accessible to people who are on a tight budget but still want to network with other professionals in the industry.
LinkedIn is a valuable tool for marketers and business owners because it offers connections with other professionals in the industry, professional groups that are moderated by experts in the field, and free services. It’s no secret why LinkedIn has become one of the most popular social media sites around today. With more than 500 million users worldwide and over 100 million are from North America alone! This means you can find potential clients or customers to market your product or service without having to pay anything at all which makes this an excellent platform for companies who don’t have much money to spend on marketing campaigns. If you are looking for a way to network and market your product or service, LinkedIn is definitely the best social media site for you!
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