Oh, if only we didn’t have competitors to worry about – business would be so much easier! Have you ever heard someone say that or even thought it to yourself? Well let’s look at that thought more carefully…
Consider that word “worry”, it induces such a negative feeling. What would it be like if we changed the idea of “worrying” about what our competitors are doing to one of “being aware” of what they are doing? On the face of it, just a simple change in vocabulary but it leads to a major change in our mindset creating a much more useful and positive approach.
