Social Sales

How Being More Social Can Get You More Sales…

Nowadays literally anyone can talk to anyone! Most social media platforms now give you access to groups of people or organisations that have identified interests, needs or expertise. Rather than broadcasting messages out into the world through various means you can now start a simple conversation without having to appear as someone conducting market research on the edge of a high street.

In the past Relationship Marketing was purely for existing customers focusing on customer retention and loyalty through long term customer engagement. It was pretty much a one-way street and didn’t mean that customers were welcomed into an active discussion with the company or indeed an individual