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Does Networking

Does Networking Work?

‘Networking is a socioeconomic business activity by which business people & entrepreneurs meet to form business relationships & to recognise, create or act upon business opportunities, share information & seek potential partners for ventures.’ -Wikipedia

When you say business networking to many people, they immediately think of the old style of networking, men in suits talking about themselves, passing out business cards hoping to find a new client.

But in our fast-changing world, the way in which business is carried out is changing, people buy from people that they ‘Know, Like & Trust’. It doesn’t matter how good your product is, or the service that you offer, if your potential customers or clients don’t trust or like you, they are likely to go & buy from someone else, who may be cheaper or nicer. And networking is a great way to meet with likeminded business owners, get to know them & begin to like & trust them.

 

 

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