Is customer service training worthwhile? What are the main benefits of it? Will it be effective?

If you’re a business owner considering customer service training, these are the types of questions you’d be seeking answers for…

Investing in training is a priceless commodity for many reasons and will produce great benefits for your staff and customers as well as the business as a whole. Here are the top 5 benefits (although there are lots more!):

1. Well trained staff feel happy and deliver excellent service to your clients. Investment in training helps to make staff feel valued and proud to be part of the professional organisation they are employed by. Well trained staff feel empowered, confident and motivated which also helps with morale. This is usually reflected in the way they engage with clients, creating a positive customer experience. People buy from people!

2. Effective training leads to higher productivity. A study found that on average a 10% increase in workforce education level led to an 8.6% gain in total productivity.

3. A consistent, good customer experience will give your prospect/client peace of mind. Clients will know they are dealing with a professional and caring organisation, with staff that have been trained to a high standard. This can lead to a better rapport with clients, loyal customers and more sales and referrals.

4. It increases employee retention. A study found that 40% of staff who received poor job training leave their job within the first year (go2hr). Providing high quality training will ensure you avoid spending time and money searching and recruiting for new staff.

5. You’ll have the edge over your competitors! If a prospect contacts your business and you offer fantastic service, you’ll stand out. The better customer experience that you give, the better your chances are of the prospect choosing to buy from you.

To find out the other benefits of customer service training or to find out more about our courses, please contact Smile While You Dial.

Blog by Louise Carter